Nine years after thousands of beauty fans flocked to The Centre, Livingston to see Scottish beauty star Jamie Genevieve at a live make-up masterclass, her beauty brand VIEVE is now coming to the shopping centre, which is a full-circle moment in her incredible journey from a make-up artist to an international beauty entrepreneur.
Back in 2017, Jamie was already a major name in the beauty world, sharing make-up tutorials in her own relatable, down-to-earth style with around 800,000 Instagram followers, and close to half a million YouTube subscribers. Since then, she has built an impressive loyal fanbase around the world, with over two million Instagram and YouTube followers and partnered with various global brands, including L’Oréal Paris. She has also collaborated with MAC on a special-edition lipstick, which led to her launching her very own product range in 2020, attracting high-profile fans including Claudia Winkleman, Dua Lipa and Nicole Kidman and opened her own store in Glasgow in 2024. Her collection is also available in retailers like Space NK and Sephora.
Although Jamie, who has just welcomed the arrival of her second child, won’t be appearing at The Centre, Livingston this time, her team of Pro Makeup Artists will be on hand to give people expert advice to help find their perfect shade and try out their award-winning products. Shoppers who spend £99 will also be invited to take part in a ‘Spin the Wheel’ competition to win lots of beauty treats.
The VIEVE ‘Tour de Face’, which is part of a Scotland-wide tour, will only be in the shopping centre from 10th – 13th September, located in front of New Look. It also forms part of a 50th anniversary Fashion & Beauty event taking place in the shopping centre on the 12th and 13th, to help raise funds for its Charity Partner CHAS, (Children’s Hospices Across Scotland), which provides specialist palliative care and support to children with life-shortening conditions and their families.
Shoppers will have the opportunity to get a free mini colour analysis and Autumn/Winter style tips from resident stylist Leigh Maybury, located in front of M&S, with donations optional for CHAS, and check out some iconic styles dating back the last five decades. There will also be model scouting and live music with tunes from the past 50 years, and some lucky shoppers will be in with a chance of winning prizes in the ‘Guess the Fashion Year’ quiz.