Whether you’re on the hunt for a unique gift for a friend or loved one, or would just like to treat yourself and add a little luxury to your day, at Choize you’re sure to find something special – from scents and jewellery to vegan-friendly and natural products.
Choize was launched in The Centre in 2018, bringing together new and exciting brands from around the world including show-stopping jewellery collections such as Sif Jakobs of Copenhagen, Les Georgettes of Paris and Lucy Quartermaine of the United Kingdom.
Choize is also a leading retailer of high quality natural and organic Perfume Oils alongside their Private Collection fragrances as well as Green Angel - a pure, organic skincare brand which combines aromatherapy with thalassotherapy, using sea water and mineral rich seaweed harvested on the west coast of Ireland, to create natural, luxurious skincare products.
We caught up with the Regional Manager at Choize, Jason, to find out more about their fantastic range of products including some exciting new arrivals in store in time for Christmas.
Choize really is a treasure trove of beautiful products Jason, how do you decide which brands to stock?
At Choize we’re passionate about selecting brands that fit in with the company’s environmentally friendly ethos – pure and natural products that haven’t been tested on animals. Green Angel is a fantastic example of this and it’s a brand we’re incredibly proud to stock.
What are your three must-have products from the Green Angel range?
The Green Angel body smoothers are amazing and leave your skin silky-soft. I love using the Sunrise Magic exfoliator, £35.95, first thing in the morning – it combines nutrient-rich hand-harvested organic Irish seaweed, sea salt, botanical argan and grapeseed oils as well as pure organic grapefruit and lemon essential oils for a zesty combination which gives tired bodies a boost.
For birthdays, Christmas (or even better – self-gifting!), the Day & Night Gift Set is really popular, £48.95. It includes a seaweed and collagen face cream with four types of hand-harvested organic Irish seaweed packed full of vitamins, minerals and antioxidants, and a seaweed night cream with six essential oils including calming and moisturising juniper, Neroli, lavender, sandalwood, chamomile and frankincense.
I also can’t resist their Seaweed Body Cream, £29.95, with jasmine, Neroli, ylang-ylang and Vitamin E. It absorbs quickly, gives outstanding results and is pure indulgence in a jar!
At Choize you have an extensive range of oil-based perfumes; what are the benefits of this type of perfume?
I’m a huge fan of perfume oils, they’re a great option for people with sensitive skin as they don’t dehydrate or irritate the skin and as your skin naturally absorbs the oils it prolongs the fragrance with the scent lasting over 24 hours.
At Choize customers can choose from twenty-five luxury oil-based Private Collection fragrances – a captivating range of opulent scents that are guaranteed to delight your senses.
We’ve also just launched our exciting new collection – ‘Cheron’ – at London Fashion Week 2019. This luxe collection, arriving in store in October, includes sixteen Grade A+ oil-based fragrances – six for ladies, six for gentlemen, three ouds and one unisex fragrance and we’re expecting them to fly off the shelves as soon as they arrive!
Can you give us any exclusive hints as to what the Cheron scents will be like?!
Haha, we’re keeping most of them a secret for the moment – but as Product Development Manager for Cheron I can definitely give you an insight into a couple of the fragrances!
We have a rich, citrus fragrance for men called Solitude with top notes of bergamot, pineapple, Sicilian lemon and apple, heart notes of juniper, birchwood, Indian patchouli and Sambac jasmine and base notes of warming vanilla, ambergris, musk, oak moss and agarwood oil.
There’s also a sweet, fruity fragrance for women called Mirabella which features top notes of zibarte, raspberry, strawberry, Neroli and honey, heart notes of mirabelle plum, damson, Madagascar vanilla, Taif rose and apricot and base notes of white amber, pear, tonka bean, lychee and Brazilian rosewood.
You have some stunning jewellery collections at Choize including Les Georgettes of Paris – what else can shoppers look forward to seeing in store?
Les Georgettes jewellery is hugely popular with our customers; the bracelets and rings are such an innovative concept – they’re made up of a striking metal cuff which can be worn on its own or with a double sided coloured band so it offers people three statement looks in one – perfect for teaming with a host of different outfits.
Recently we added a few pieces from their children’s range to our in-store offering and the response has been amazing – so much so that in October we’re expanding our in-store collection to include the men’s range as well as Les Georgettes watches.
The children’s range is called Les Miss Georgettes and it’s for little girls who want to be just like their Mum. The pretty patterned bracelets feature cute designs such as elephants, crowns, hearts and shooting stars, and have been created especially for little girls aged 5 and over – the perfect gift for the little fashionista in your life!
We’re really looking forward to having the men’s range in store – I’m a big fan of their wrist cuffs in a stylish Ruthenium finish – a beautiful charcoal grey tone, but they have matte silver and bright silver options too so there’s something for everyone.
The ladies watch range takes the Les Georgettes concept to the next level! It allows you to create your very own customised watch by selecting a watch case and clipping it on to a leather watch strap or bracelet. With a host of interchangeable elements it gives you the chance to change your watch style from one day to the next.
Is there anything else that we should be keeping an eye out for over the next few weeks?
This October we’re adding some sumptuous men’s skincare and toiletries from The Scottish Fine Soaps Company to our in store offerings, including their Thistle and Black Pepper collection – a rich woody amber fragrance with notes of citrus, herbs and sea buckthorn, as well as their new Vetiver and Sandalwood collection – a charismatic masculine fragrance with rich, earthy notes, enhanced with powerful active ingredients, including detoxifying charcoal, calming hemp oil and Epsom salts.
You’ll also be able to find Samantha Ashton woodwick candles in store by the end of September - they’re luxury organic vegan candles which fit in perfectly with our company ethos.
As well as being vegan, the candles are also cruelty-free and phthalate-free and they’re made with a 100% sustainable coconut and soy wax blend.
The candles feature double wooden wicks which burn slower and wider than cotton wicks and assist with the candle’s scent throw. The wicks burn with a soft crackling flame that, as it flickers, creates the warm atmosphere of an open fire – a must for this time of year.
The Centre Livingston’s Under 12s Football Kit Sponsorship Competition
The Centre Livingston launches under 12s football kit sponsorship competition. read more ›
Charity of the Month: River Kids
Charity of the Month: River Kids read more ›
Charity of the Month: Spark
This month, as part of our Support in the Community Initiative, we’re shining a spotlight on our Charity of the... read more ›
Everyone is welcome at The Centre, Livingston!
Everyone is welcome at The Centre, Livingston! read more ›
Charity of the Month: Big Heart, Little Minds C.I.C.
Charity of the Month: Big Heart, Little Minds C.I.C. read more ›
Charity of the Month: West Lothian Food Train
Charity of the Month: West Lothian Food Train read more ›